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Corporate marketing strategy and management

'Corporate marketing strategy and management': KMG believes that a successful marketing plan should be implemented from a corporate level. A deep grasp of customer needs and the nature of competition must be taken into consideration when allocating resources toward marketing and designing a marketing plan in order for marketing and sales jobs to contribute towards corporate growth.

    KMG provides answers for the following questions:

  • How to recognize market opportunities and maximize the benefits from said opportunities?
  • How to recognize customers' potential needs and successfully launch new products ?
  • How to combine uncertainties in the marketing and environment and product life cycles to formulate an effective pricing strategy ?
  • How to combine channel resources and structure to maximize corporate distribution ?
  • How to create an effective pull in the marketing via effective integrated marketing promotion ?

    As such, the following services will be provided:

  • Product positioning planning
  • Channel mode optimization and design
  • Integrated marketing promotion
  • Product launches
  • Area market development and expansion
  • Formulating and creating marketing processes

Marketing management case portfolio

IT and High Technology Innovative Service Industry Industrial products and System apparatus
Home Appliances and Consumer Electronics Financial Service Automobile and Components
Consumer Goods Medicine and Life Science Comprehensive Enterprise Group